Naro Moru is a small market town in central Kenya, lying on the Naro Moru River, between Nyeri and Nanyuki. Its main industry is tourism, as a base for hikers ascending Mount Kenya, to its east. Solio Game Reserve lies near the town. The town is the center of the Kieni East division in the Nyeri District. The town has an urban population of 2643 (1999 census . The Naro Moru River flows through the town.